2012/13 Ski & Snowboard Gear: Interview with Ellis Brigham

OnTheSnowHas your 2012/13 ski and snowboard gear hit the shelves yet?

Ellis Brigham: No. Our first equipment drops are in the Indoor Snow Slope stores at Milton Keynes, Tamworth, Castleford and Braehead-Glasgow. So far we have Atomic and Salomon skis and boots, with Head, K2, Volkl and Line skis, plus Dalbello, Head and Full Tilt boots due any day now.

OnTheSnowWhich ski and snowboard brands do you stock?

Ellis Brigham: Atomic, Armada, Blizzard, Dynastar, Dynafit, Head, K2, Line, Movement, Rossignol, Salomon, Scott, Tecnica, Volkl, Whitedot, Bataleon, Yes, Artec, Jones, Nidecker, Burton, Signal, Lobster, DC, NOW, Switchback, 32, Nike, Flux, Spark, Dupraz, Vans, Academy, Union and Northwave.

OnTheSnowHave you noticed any rising trends in ski equipment this year?

Ellis Brigham: Camber profiles continue to be important, there are lots of skis with tip rocker, we’re also seeing more 4 and 5-point sidecuts that use interesting shapes at the tip and tail to improve handling. There’s lots of attention on the backcountry and touring sector with new equipment from Salomon, Scarpa, Atomic and Dynafit making going uphill easier. With boots customers are favouring more expensive models with better plastics and fitting options, the new Salomon X Max series of boots with increased custom moulding are going to be a big success.

OnTheSnow: Have you noticed any rising trends in snowboard equipment this year?

It’s a big year for bindings with the all new NOW binding hitting the market along with the new Switchback binding that lets you pick your own component colours and has a super easy hi back/ no back option.

OnTheSnowWhich skis are you expecting to be the best sellers this year?

Ellis Brigham: The Salomon Enduro range will do very well, as will their new Rocker2 90 ski (and the women’s equivalent). Rossignol’s Pursuit range with its piste focus will see a lot happy customers. Blizzard’s Flipcore skis (including the award winning women’s Black Pearl) are set to do very well this year after having a great first season, and we’re expecting that same scenario from Dynastar with the Outland skis. Apart from the aforementioned for women the new Salomon Sunlite will be a huge hit.

OnTheSnowWhich snowboard(s) are you expecting to be the best sellers this year?

Ellis Brigham: Bataleon without a doubt, the new GW will be top of a lot of people’s list as will their favourites like the Evil Twin and Goliath. 

OnTheSnowWhich soft goods are you expecting to be the best sellers this year?

Ellis Brigham: Helmets – Giro will do really well as their helmets look and feel great, the same could be said of Salomon too. On goggles we’re expecting great things from Dragon (especially the APX, which was the big star of 11/12, and APXs, in fact all Dragon goggles as they come with 2 different lenses for different light conditions) and some of the bold colours from Scott and Oakley. Salomon are now offering a full range of goggles after a ‘soft’ release last year, so they’ll do well too.

OnTheSnowCan customers try before they buy?

Ellis Brigham: Absolutely, we positively encourage customers to demo skis and snowboards – visit us at SnowDome in Tamworth, Snow Factor in Glasgow or SNO!zone in Milton Keynes and Castleford to try before you buy on real snow. We don’t charge for the loan, customers buy their own slopetime, and we actually have a scheme where we’ll refund slopetime if they buy after testing (Demo for Free!). Testing normally occurs during shop hours but we do also run a comprehensive program of out hours testing including big multi-brand days.

Related stories: 2012/13 Ski Snowboard Gear: Interview with Snow+Rock

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