Iconic board sport-inspired Airwalk launches exclusive line of exceptional new website

Englewood, CO (NYSE) 15 August 2010

Airwalk, the iconic brand of board-sport inspired footwear, apparel and accessories, which in the 1980s, jumped behind such legendary skateboarders like Tony Hawk and Jason Lee fame, has a new website with relapse styles, limited edition Collections and athlete signature products exclusively through http://www.Airwalk.com.

In addition to increased

, vintage and prototype styles are not available anywhere else, does the new website launched Airwalk second August, an innovative mix of videos, music sharing and Airwalk your share of social responsibility campaigns with a full team of remarkable athletes in such extreme sports like skateboarding, surfing, snowboard cross, snowboarding, bodyboarding, and Freestyle Motocross (FMX).

Airwalk fans have asked us to more limited styles to offer, especially many of the most famous sneaker Airwalks history, and we listened. Our new online shop and our amazing new website to provide exclusive product and Airwalk experience in a big way, said Bruce Pettet, president and CEO of Collective Licensing International, which owns the Airwalk brand.

Among the Airwalk team members are all-time X Games medalist Andy MacDonald turned skateboarders Tulio de Oliveira, pipeline Ladies Pro champion surfer Anastasia Ashley, champion surfer Warren Metcalf, World and Olympic champions snowboard cross competitors, Lindsey Jacobellis, snowboarder Erich Dummer, X-Games gold medalist Ronnie Renner FMX rider, and a variety of sponsored recreational athletes.

The exciting new Airwalk website is designed, web-exclusive products not only in an extreme shopping experience for boarding lifestyle showcase match, but also video reviews, the latest YouTube videos of athletes and their sports, and great new Music from the 10 bands from the fans for the Airwalk Unsigned Hero On Tour elected! on selected dates with headlining artists this fall.

with new pictures, videos and rich content is enhanced, the web site of usability and user experience an emerging focus. The site is also fully integrated social media elements, so that fans to share content across all social media platforms, Airwalks athletes during their traces on the ground through the current reviews, video posts, news and a rotating photo gallery space. Other features include historical Airwalk images encompassing the last 25 years and the latest news and Airwalk blogoshere activity.

The heart of the new site, the shopping area with such famous styles of Airwalk Prototype Prototype 600 and 540-series and the classic Airwalk Desert Boot is. In addition to the classic collection, sees athlete signature styles like Airwalk skate team veteran Andy Macdonald’s signature shoe in a limited edition organic product, and in autumn graphics and a new home, visit the official website of the brand. Airwalk is a fresh mix of footwear, apparel and accessories in three seasonal collections a year. Included in the current collection are T-shirts, sweaters and socks for men and women, along with a large selection of Running Man mounted, and snap-back caps.

While the online store will initially serve only the U.S. and Canada expected to start Airwalk international shipping capabilities in the next six months.

Doing Your Part

their social responsibility campaign mobilizing the Airwalk team and friends is to help some great causes through athlete participation, such as Anastasia Ashley help on the beaches of Hawaii for the Surfrider Foundation, and founded the Music For Relief effort in 2005 after the deadly tsunami in South Asia. Airwalk makes donations to these operations and others to help them spread their message and their work.

followers have heard of the brand to express a demand for direct access to limited edition pieces and iconic collections alike, and we are able to deliver in a big way, Airwalk CEO said Pettet. The online product program is an extension of Airwalks cultural commitment to being accessible to our community not only by products but by our social media programs, athletes, music programs, and now a fully personalized Web experience.

http://www.airwalk.com Airwalk and the new website is part of Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc., founded in January 2004, was and is the owner and / or License operator of Airwalk?, Above The Rim, Vision Street Wear Clinch?, Gear, STRIKE FORCE, Sims?, Lamar? and LTD?, Rage World Snowboarding Championships, genetic?, Dukes?, Ultra-Wheels? and Hind?. Collective Licensing International is based in Englewood, Colorado, and is available online at http://www.collectiveintl.com.

Collective Brands, Inc. is a leading provider of innovative compelling lifestyle, fashion and performance brands for footwear and accessories to consumers worldwide. The company operates three strategic units for a powerful brand portfolio, as well as different price categories and distribution channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, to democratize fashion and design in footwear and accessories through its nearly 4,500 store retail chain, with its brands Airwalk? Aligned Dexter?, Champion? and designer collections Lela Rose for Payless, alice + olivia for Payless, Christian Siriano for Payless and others; Collective Brands Performance + Lifestyle Group, on lifestyle and performance branded footwear sold primarily through focussed wholesale and retail, with brands such as Stride Rite? ? Keds, Sperry Top-Sider and Saucony;? and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk, Vision Street Wear, Sims, Lamar? and LTD?. Information on and links for shopping on any of the Collective Brands units can be found at http://www.collectivebrands.com.

For more information about the new exclusive Airwalk shoes, clothing, headgear and accessories offerings, and the innovative, interactive Web experience, visit http://www.airwalk.com.


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