Kevin Kearns Appointed to Vice President, Brand Strategy for THE BLOCK Hotels

Las Vegas, NV (PRWEB) March 25, 2006

Colorado-based Brand Strategist, Kevin Kearns, has been asked to officially join the Executive Team of THE BLOCK Hotels. His title will be Vice President, Brand Strategy for the growing hotel company.

“Kevin has been with THE BLOCK since day one. He is one of the founding partners and has always been actively involved in the direction of the company. We are fortunate to now have even more access to his knowledge and skills set,” says Liko Smith, managing owner of THE BLOCK Hotels. “Yes,..he’s a snowboarder” he finishes.

Mr. Kearns is an accomplished business consultant, speaker, author, and an award-winning copywriter. His clients range from independent entrepreneurs to Fortune 100 organizations, in fields such as gaming, hospitality, technology, marketing, real estate and finance. Mr. Kearns advises businesses in all areas of organization development, including: branding, marketing, advertising, internet presence, and leadership development. He holds a Master of Science in Organization Development from Central Washington University.

“I am honored to be a part of such a dynamic team. I look forward to growing THE BLOCK brand beyond what is even believed possible. The current success of THE BLOCK is only the beginning, stay tuned,” stated Kevin Kearns.

The goal of THE BLOCK Hotels is to create lucrative careers for snowboarders as they enjoy the sport of snowboarding in an environment of challenge, entrepreneurship and accountability. THE BLOCK hotels employment opportunities can be reviewed by contacting each General Manager at THE BLOCK at Tahoe or THE BLOCK at Big Bear.

THE BLOCK Hotels are “The Worlds First Snowboarder Hotels” created by Professional Snowboarder Marc Frank Montoya and Las Vegas Hotelier Liko S. Smith. Based in Las Vegas, Nevada, the partners own THE BLOCK at Tahoe in South Lake Tahoe, CA and THE BLOCK at Big Bear in Big Bear Lake, CA. The hotels have been featured on MTV, Fuel, The Learning Channel, CNN, and countless magazines including articles released in Penthouse (November Issue) YRB and VIBE (December Issue) and Inc. Magazine as one of the trends to watch for the future. More information can be seen at or

All guests receive free Red Bull or Whoop Ass energy drinks, energy bars, popcorn, DVD movies, Napster Music cards, PS2 video games and Campbell’s “soup at hand” as well as free wi-fi access and board waxing in a personal waxing room created by BLUEBIRD Wax. All rooms come equipped with PS2 game consoles, boot/glove dryers, cordless phones and mini boom boxes as well as original wall art photography by Burton Principal Photographer Dean “Blotto” Gray, Technine Photographer Ethan Fortier, and Snowboard Photographer Andy Wright.

The hotels also feature the most inventive rooms in the hotel industry, “Signature Suites” by companies such as DVS Shoe Co., Transworld Snowboarding Magazine, Jones Soda Co., Zoo York, SPY Optic, Roxy, Napster, Nikita clothing, Bear Mountain Resort,, Volcom and Boost Mobile. There is also a “Liberty Lounge” by Liberty Board Shop of Southern California in Big Bear and the NJB Lounge in Lake Tahoe by NJB Clothing. Poker rooms also exist at both hotels created by Delta 9 and Season Five clothing companies.

Other investors include Professional Snowboarders Travis Parker, Mikey LeBlanc, Joni Malmi, Jussi Oksanen, JJ Thomas, Kurt Wastell, Chris Coulter, Tara Dakides and Devun Walsh and professional skateboarder Rob Dyrdek, as well as other industry veterans such as Dean “Blotto’ Gray, Ethan Fortier, Travis Wood, Stan Yu, Carter Katz, Brock Heckman, Scott Heckman and Andy Wright and some very smart business heads including former vice president of Great Western Hotels and now vice president of CB Richard Ellis- Reno, Len Ramos, owner of CB Richard Ellis- Reno, Michael Schnabel, vice president of Retail California, Lewis Smith, owner of Technine Bindings, Ray Fortier and author of How to sell and buy online stocks and famed entrepreneur, Matt Zito.a great crew and growing.

It is a Snowboard Hotel chain created “for Snowboarders by Snowboarders.”

Smith and Montoya plan to open 20 locations within the next 5 to 7 years. Future locations are being reviewed in Keystone, CO, Mammoth, CA, and overseas locations in Chamonix, France and Davos, Switzerland.

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