LLBean and Gold Medalist Seth Wescott Announce Three-Year Partnership

Freeport, Maine (PRWEB) 20 December 2011

LLBean, a leading outdoor equipment and apparel merchant, today announced a multi-year partnership with one of the most successful and decorated riders in snowboarding history. Seth Wescott is as a brand ambassador and work with LLBean outerwear product developers to serve knowledge about new designs and conduct product testing. Mr. Wescott will make appearances on behalf of LLBean as the company celebrates its 100th anniversary in 2012.

Wescott has the podium in every major snowboard cross event reaches in the world and is widely recognized as a true pioneer and a global ambassador for the sport of snowboard cross (SBX). In addition to his competitive career, the avid outdoorsman great mountain driving between the peaks of Alaska mountain ranges for a month every spring or catching waves on his surfboard along the Maine coast and around the world to find all year. A native of Farmington, Maine, Wescott recently returned from a back-country adventure Antarctica, where he studied challenging terrain while product testing. LLBean outerwear in preparation for his 2011-2012 season

Seth and LLBean share many of the same values โ€‹โ€‹of love and respect for nature and a passion to educate and inspire young people to enjoy the nature, said Steve Fuller, LLBean Chief Marketing Officer. He is a great ambassador both here in Maine and around the world.

LLBean nears its 100th Birthday, the company plans to focus efforts on the creation of events and activities to involve young people and enjoy outdoor sports focus to promote. I grew up in Maine and with LLBean, said Mr. Wescott. As a Mainer, the proud, with a Maine brand that has always been associated with quality, outdoor recreation and healthy active living are assigned. The partnership between LLBean and Wescott also support from one of his charitable initiatives, Level Field Fund, which helps bridge the gap in funding for uniquely talented athletes. LLBean will need Level Field Fund-Maine in an effort to fund talent and fuel dreams of Maine’s emerging athletes who help to provide assistance.


L.L.Bean, Inc.

LLBean, Inc. is a leading multi-channel retailer of quality outdoor gear and apparel. Founded in 1912 by Leon Leon Wood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While the business has grown substantially, the company remains committed to the same honest principles upon which it was built a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. LLBean products are rigorously tested, guaranteed to last and always shipped free. The 220,000 sqm flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors a year. L.L.Bean found worldwide llbean.com. Join LLBean on Facebook, Twitter and YouTube.

About Seth Wescott

A three-time U.S. National Champion, nine time Winter X Games winner and four time World bronze medalist Wescott is a spokesman for Maine’s Take it outside and winter kids programs, supports healthy and active lifestyle through the state. He also serves as an ambassador for the Level Field Fund, a grants program that bridges gaps in funding for uniquely talented athletes in need of financial support, and has led the efforts to establish Level Field Fund Maine. A native of Farmington belong Wescotts Sponsors: Bern, Bolle, LLBean, Norway Savings Bank, Points North Heli, Sprint, Sugarloaf and VISA. Wescott represented by Octagon.

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