Starbucks opens its first ski-thru store

You know you’re addicted to caffeine when you can’t even take off your skis before grabbing a cup of joe. Either that, or we’ve taken multitasking to a terrifying level — Starbucks has opened its first ski-thru store.

It was built at the Squaw Valley Ski Resort in California and allows customers to ski to the window and ski off with a coffee drink. Weren’t you thinking that strapping two slippery sticks to your feet and sliding down a mountain was only missing a cup of steaming hot liquid to make it the safest sport around?

“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” Andy Wirth, Squaw Valley’s president and CEO, told ski site OnTheSnow.com. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”

Apparently, this was inspired by BASE jumper JT Holmes, who has been known to drink coffee while skiing. Thank him the next time you’re grabbing a caramel macchiato at 8,000 feet.

— Zap2It

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