Skiing and Snowboarding USA Adventures in Snow


14-Year Old Monster Halfpipe Prodigy Ayumu Hirano Takes Second At Burton US Open Snowboarding Championships

Vail, CO (PRWEB) March 05, 2013

Young Japanese Pipe destroyer Ayumu Hirano earned second place at the Burton US Open Snowboarding Championships, taking home $ 20k and making history again after coming off his X Games silver medal win as the youngest medalist, who can now add youngest Halfpipe Champion to his record book.

Hirano, who went even bigger than legendary Shaun White in Vails perfect halfpipe, and pushed him hard to the finish, earned a score of 87.40 next to Whites 95.58 high score, and a place in snowboard history as the youngest snowboarder ever to claim this prestigious title.

"I was able to ride my best at the US Open and couldn't have done it without all my friends, sponsors and coaches supporting me, said Ayumu. The halfpipe at Vail was on point and I think it was a fun day for everyone in the contest."

Hirano linked together a massive run and amplitude was key, boosting the highest method air of the day on his first hit at nearly 25-feet, followed into a frontside 1080 tail grab, cab 1080 nose grab, frontside 900 tail grab, backside 540 mute, and nailed an absolutely huge frontside 1080 double cork frontside grab on the last hit. His final run, unbelievably, was even bigger and better unfortunately Hirano literally ran out of room on his last hit and landed in the shallow transition at the end of the Pipe.

Not only does this victory come off the heels of Hiranos famous silver medal performance at Aspen X Games, but the young Monster Energy rider just recently won first place at the 2013 Burton European Open Halfpipe Finals in Laax, Switzerland with a score of 86.60, and won the Burton High Five in New Zealand to start the season off.

Hirano has been dominating the Juniors Halfpipe scene for a couple years now, but he literally detonated the Mens Pro division in 2012/2013 and signified the changing of the guard, and the beginning of a new era. Snowboarding in Japan since the tender age of four, Ayumu follows the teachings and guidance of Monster Energy teammate and certified Stylemaster Kazuhiro Kokubo and splits his time between the US and Japan.

For more on Hirano, check out and The site is dialed with exclusive photos, videos, and behind-the-scenes updates featuring Monster Energy athletes.

For interview or photo requests contact Kim Dresser (kim.dresser(at)indiepragency(dot)com).


About Monster Beverage Corporation:

Based in Corona, California, Monster Beverage Corporation is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Beverage Corporation supports the scene and sport. Whether motocross, off-road, NASCAR, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, its the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Beverage Corporation including all of its drinks at


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United Kingdom (PRWEB UK) 6 December 2012

Modern and attractive, the new website is designed to be not only a more localised take on but packed with all of the features customers have come to expect from the brand.

As with the original .com site offers a range of high quality rehabilitation and fitness products for professional athletes and sports enthusiasts.

Geographical and social interests of consumers have helped to shape the sites marketing with products catering particularly to sports such as football, handball and skiing.

The decision to expand business into Germany was spurred by the brands success in the country with a high volume of sales across product ranges like supports & braces, taping & strapping and sports clothing & accessories.

The care taken into the research and design of the new website means that will not only better cater to the demands of customers, but will also be the first stage of the brands international expansion.

Detailing what customers in Germany can expect from the new website, Peter Lilley Founder of said: Its our intention that will be just as user friendly as our English website with all the articles and expert advice our global customers find so helpful. Next year we shall be launching not only top quality content pages on our .de domain we also hope to announce the launch of a Bundesliga Injury Table. Watch this space!

Coming soon to are expert advice pages, a newsletter service, blogs and video content.

To keep up to date with the latest brand news, follow @PhysioRoom on Twitter.


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