THE BLOCK Drops Some Learnin’ in Miami

Las Vegas, NV (PRWEB) August 31, 2006

Liko Smith, Managing Owner of THE BLOCK Hotels, and Kevin Kearns, Vice President of Brand Strategy, have been invited to speak at the Hospitality Design Boutique Conference and Expo in Miami, FL. Their session is titled “Underground Marketing,” and will cover some of the techniques THE BLOCK has used to build their brand as, “The World’s First Snowboarder Hotels.” The conference is being held on September 18 and 19, 2006.

“HD Boutique is an excellent venue for THE BLOCK hotels to discuss what we’re doing to continuously deepen our level of commitment to the snowboarding market,” says Liko S. Smith, managing owner for THE BLOCK Hotels. “We feel sharing our approach in marketing will help other companies better communicate with all markets, reducing the need for intrusive marketing methods used by many,” Smith adds. “When Marc and I started the a couple years ago; it was to focus on the needs of snowboarders, that will never change, we can only hope that we’re getting better at it. I think being invited here proves to some degree that we have, but we’re always learning,” he finishes.

HDBoutique 2006 Expo & Conference debuted in fall 2003 in Miami Beach, HD Boutique connects people, products and ideas needed to take on new challenges in the ever-changing hospitality design marketplace. Conference attendees include: designers, architects, owners, operators and buyers involved with restaurants, cruise ships, condominium-hotels, vacation ownership venues, resorts, hotels, and nightclubs. The conference is presented by Hospitality Design magazine and the HD Group, a division of VNU Expositions.

THE BLOCK Hotels are “The World’s First Snowboarder Hotels,” created by Professional Snowboarder Marc Frank Montoya and Las Vegas Hotelier Liko S. Smith. The Group owns THE BLOCK at Tahoe in South Lake Tahoe, CA and THE BLOCK at Big Bear in Big Bear Lake, CA. The hotels have been featured on MTV, Fuel, The Learning Channel, CNN, and countless magazines including articles in Penthouse (November 2005 Issue), YRB Magazine (November 2005), and VIBE (December 2005 Issue), as well as being featured in Inc. Magazine as one of the trends to watch for 2005.

The hotels feature the most inventive rooms in the hotel industry, “Signature Suites” by companies such as DVS Shoe Co, Transworld Snowboarding Magazine, Jones Soda Co, Zoo York, SPY Optic, Napster, Nikita clothing, Bear Mountain Resort, Boost Mobile, Vestal Watches and others. There is also a “Liberty Lounge” by Liberty Board Shop of Southern California in Big Bear and the NJB Lounge in Lake Tahoe by NJB Clothing. Poker rooms exist at both hotels created by Delta 9 and Season Five clothing companies respectively.

All guests receive free energy drinks, energy bars, popcorn, DVD movies, and PS2 games, as well as free wi-fi access and board waxing in a personal waxing room created by BLUEBIRD Wax. All rooms come equipped with PS2 game consoles, boot/glove dryers, cordless phones and ipod compatible mini boom boxes and 56″ Widescreen HD Televisions (Big Bear), as well as original wall art photography by Burton Principal Photographer Dean “Blotto” Gray, Technine Photographer Ethan Fortier, and Snowboard Industry Photographer Andy Wright.

More information can be obtained at

Future locations are being reviewed in California, Colorado, Canada, Switzerland and France.

Investors include Professional Snowboarders Travis Parker, Mikey LeBlanc, Joni Malmi, Jussi Oksanen, JJ Thomas, Kurt Wastell, Chris Coulter, and Devun Walsh and professional skateboarder Rob Dyrdek, as well as other industry veterans such as Dean “Blotto’ Gray, Ethan Fortier, Travis Wood, Stan Yu, Carter Katz, Brock Heckman, Scott Heckman, Doug Harley and Andy Wright.

THE BLOCK: a Snowboard Hotel chain created “For Snowboarders, By Snowboarders.”

Smith and Montoya plan to open 20 locations within the next 5 to 7 years.


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