Los Angeles, CA (PRWEB) 2 June 2009
Steve Bellamy, Chairman and CEO of The Ski Channel and AT & T * today announced that the Ski Channel Television Network will be available to all AT & TU-verse TV customers at the second June in the free on-demand library. It was also announced that Universal Pictures’ First Descent “with Olympic snowboarding champion Shaun White will make his television debut that same day.
“There are only a handful of TV networks, the viewing experience to bring the quality of the skiing channel,” said Bellamy. “They’re skiing the steepest drop lines in Alaska 1 minute with an incredible feature films such as” First Descent “, hang with the coolest athletes at a posh resort the next and then getting out of a 2000 foot cliff while paragliding in the Himalayas. Our next phase is to this great service to more households. In combination with our other distribution channels, our availability on U-verse TV brings in almost 20 million households. considering that we are only on the air for a few months, we are very satisfied. “
“This is is a great addition to the U-verse TV On Demand library”
, Weller said Richard Stone, AT & T vice president of On Demand programming. “U-verse TV customers able to enjoy this compelling content for free before many cable customers.”
First Descent of Universal Pictures produced and shot mainly in Haynes, Alaska documents snowboarding’s top five riders like Shaun White, Hannah Teter, Nick Perata, Shawn Farmer and Terje Haakonsen all with different reasons for tackling the extreme slopes of the world has to offer. “First Descent” has some of the best cinematography in the film production with dramatic helicopter shots of riders increased off piste, the ride almost as on the sides of skyscrapers.
Many large brands have to drive awareness to help the movie on the ski channel including Mountain Dew, Panasonic and REI occurred. “‘First Descent” is a spectacular film, “said Andy Nelkin, President of Panasonic.” The Ski Channel is the perfect network targeted to the film, the wide distribution it deserves. “
The Ski Channel is an original, free ad supported cable network, satellite and IPTV services, Web, wireless and other means of distribution delivered. It is the only station with the variety of year round mountain activities such as skiing, snowboarding, hiking, biking, hiking, climbing, etc., along with plenty of activities off the slopes. The Ski Channel content will inform you and inspire the audience with magazine shows, movies, events, ski news, weather and programs that reach their targets, equipment, instruction and real estate. Time Warner Cable, Cox Communications, DirecTV, AT & T, Bright House Networks, Verizon, Panasonic, Marquis Jets, Fender Guitars, Mirage Resorts, Rage Films, Ride Guide, Teva Mountain Games, Level One Productions, Skiers: its strategic partners are World and Olympic champion Jonny Moseley.
* AT & T products and services are provided or offered by subsidiaries and affiliates of AT & T Inc. under the AT & T brand and not by AT & T Inc.
About AT & T
AT & T Inc. (NYSE: T) is a leading communications holding company. Operate AT & T Group – – its subsidiaries and affiliated companies are the providers of AT & T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network from AT & T, is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT & T offers the best wireless coverage worldwide, offering the most wireless phones that work in most countries. It also offers advanced TV services under the AT & T U-verse and AT & T DIRECTV │ brands. The company suite of IP-based business communications services is one of the most modern in the world. In domestic markets, AT & T Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT & T is again No. 1 in the telecommunications industry on FORTUNE ranks? Magazine’s list of the world’s most admired companies. Additional information about AT & T Inc. and the products and services from AT & T subsidiaries and affiliates is available at http://www.att.com.
? 2009 AT & T Intellectual Property. All rights reserved. 3G service not available in all areas. AT & T, the AT & T logo and all other marks contained herein are trademarks of AT & T Intellectual Property and / or AT & T affiliated companies. All other brands and trademarks are the property of their respective owners.
AT & T U-verse will be provided by AT & T local telephone companies available. Geographic and service restrictions apply to AT & T U-verse. Call or go to http://www.uverse.att.com see if you qualify.
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